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Can e-brochures ever replace paper print? – by Marnie Turner

It’s that time of the year when we start getting increasing numbers of deliveries of new brochures for next year.

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I’m sure there’s been those in our industry who’ve said paper brochures will disappear in favour of e-brochures and fancy websites.  And it is likely that eventually this may happen, but it won’t be any time soon.

I love the feel and smell of a freshly printed brochure.  Reading them is a tactile experience.  The weight of the paper and the feel of flicking through the pages.  The images appear so very real and fare more aspirational than an e-image.

Although I love my technology and couldn’t do without it, one can’t simply focus on the travel reading experience using a multi functioning device – it’s just too distracting.  Give me the simple pleasures of a paper travel brochure any day.