It’s that time of the year when we start getting increasing numbers of deliveries of new brochures for next year.
I’m sure there’s been those in our industry who’ve said paper brochures will disappear in favour of e-brochures and fancy websites. And it is likely that eventually this may happen, but it won’t be any time soon.
I love the feel and smell of a freshly printed brochure. Reading them is a tactile experience. The weight of the paper and the feel of flicking through the pages. The images appear so very real and fare more aspirational than an e-image.
Although I love my technology and couldn’t do without it, one can’t simply focus on the travel reading experience using a multi functioning device – it’s just too distracting. Give me the simple pleasures of a paper travel brochure any day.
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